How Do Inbound Services & Outbound Call Centers Efficient Solutions For Your Business?
Today, customers have many options to reach a business like chatbots, email or social media. You may think digital nomads rarely call a company for products and services. However, this is different because a phone call is still preferable to resolve issues or reach potential leads and prospects. Hence, enterprises must increase their capacity to manage incoming and outgoing calls or consider investing in specialised inbound and Outbound Call Centers. Let’s find the key differences between each type of call centre to increase operational performance.
What are Inbound Call Center Services?
These specialised call centres receive incoming calls to resolve issues and questions of existing customers. In other words, customer service is an important function of inbound services. Companies manage their inbound calling operations internally or outsource these processes to external service providers to enhance operational efficiency. Inbound agents answer incoming calls seeking help or information to solve their issues. Inbound services do more than answer and resolve customer issues, such as generating revenues with upsells or cross-sells. They use a variety of advanced tools of call centre software to manage and streamline inbound calling operations:
- Automatic Call Distribution: ACD is an efficient tool to distribute incoming customer calls to your agents evenly based on their availability and workload.
- Interactive Voice Response: IVR is helpful to guide callers through automated digital menus to enable them to resolve their less technical issues themselves avoiding wait times. It also allows them to direct themselves to the live agents for complicated problems.
- Call monitoring: Call centre supervisors can also listen to ongoing conversations or recorded interactions. They can use the data for quality control or training purposes.
- CRM Integrations: Companies can integrate customer relationship management systems with inbound call centre software. This integration allows your agents to view customer information to provide personalised services.
- Ticketing System: You can also track or manage customer requests and issues systematically through this tool.
Which Services Inbound Call Centres Provide?
- Customer Service: The main purpose of every inbound call centre is to resolve customer concerns like returns, customer feedback, payments, updates to the mailing addresses or queries regarding policies and practices. Many inbound call centres use technology to address these concerns electronically. For instance, they play recordings or use IVR systems to enable customers to self-service themselves following digital recipient commands.
- Product or Technical Support: Sometimes customers call a business to seek guidance in updating account information, or changing passwords. Customer service reps may route customers to IT specialists to provide advanced technical support. Your customer service reps should be patient and cool-tempered to restore brand loyalty and promote repeat sales.
- Payment & Order Processing: Though online ordering has become quite popular, many customers still prefer to place orders over the phone. Inbound call centre agents help customers place and complete their orders over calls. Similarly, customers can also seek agent guidance to resolve billing or online payment issues.
- Upgrade or Renewal Inquiries: Inbound call centres also receive customer calls to extend their subscription plan or upgrade services. Your agents can upgrade services themselves or redirect their calls to a specialised sales agent for plan expansion.
- Inbound Sales: Inbound Call centres receive not only calls from current clients but also prospective buyers seeking more information. Your talented and professional staff can capitalise on the inbound sales opportunity to present a polite and welcoming face of your business to turn leads into paying customers.
What are Outbound Call Centers?
In this call centre setup, sales reps take the initiative in customer interaction. They call prospects, leads and existing customers to handle sales, promotions or surveys. Companies also took the help of outbound call centre agents to conduct market research or speed up their lead-generation efforts. Here are the services managed by outbound services:
- Appointment Settings: Outbound agents book appointments on your business’s behalf and also manage cancellation and rescheduling. Hospitality industry and health sector can utilise these services for efficient workflow.
- Lead Generation: These services also help your salespeople in lead generation and qualification. For instance, outbound agents can identify opportunities to understand whether these leads are qualified to purchase or not.
- Telemarketing: Telemarketers are considered door-to-door salespeople, they pitch products to potential customers in different locations. Outbound calling services can assist you in achieving your telemarketing campaign goals.
- Telesales: It is different from telemarketing. The main aim of telemarketers is to create brand awareness, schedule appointments or engage customers. On the other hand, telesales only focus on closing sales deals on call and agents chase promising leads to improve conversions.
- Market Research: Sometimes, companies want to develop a better understanding of their customers and competitors. For instance, they want to know their target audience’s pain points to provide better solutions. The outcomes of market research also enable your teams to develop effective sales pitches.
When it comes to outbound calling tools, auto-dialers are effective tools to improve your outreach efforts as they automate the dialling process increasing agent efficiency. Likewise, CRM integration with outbound calling software facilitates tailored and personalised interactions. Moreover, a lead management system allows for tracking and managing potential leads for successful outreach efforts. Compelling call scripts also enhances the efficiency of your sales and marketing teams.
Characteristics Which Distinct Outbound Services with Inbound Call Centre Services
1. Purpose
Inbound call centres are designed to handle incoming customer calls, answer inquiries, and provide support or order processes. Conversely, Outbound Call Centers initiate calls to existing and potential customers for sales, surveys or lead generation.
2. Approach
Inbound services respond to customer requests and are reactive. On the other hand, outbound services are proactive and help companies reach leads and existing customers to achieve business goals.
3. Call Volume
Customer service agents manage high call volume during peak hours while companies can control the call volume in outbound calling. They can make adjustments considering their campaign targets and needs.
4. Technology
You can increase the potential of your inbound agents through IVR systems, helpdesk tools, and CRM software to manage and route calls. Outbound services use auto-dialers, CRM systems and sales automation tools to track performance and streamline processes.
5. Metrics
Average handling time, customer satisfaction score, first call resolution and service levels are key metrics in inbound call centres. Conversely, outbound call centres assess performance through call conversion rate, sales achieved, leads generated or number of sales calls made.
Final Thoughts
Finally, each type of call centre is designed to achieve a specific purpose and serve different audiences. If you are expanding your business and your customer service or sales teams are constantly overburdened, CherryBerry UCM’s inbound and Outbound Call Center Services can provide huge help. Contact us to streamline your inbound and outbound calling processes.
