What Cloud-Based Calling Software Can Do For Your Business?
Efficient inbound and outbound communication is necessary for a business to enhance the efficiency of its customer service operations and grow. Traditional phone systems contain wired systems that limit business communication to a physical location. The arrival of cloud technologies in the last decade has revolutionised every industry including call centres leading to enhanced performance in day-to-day operations. Cloud-Based Calling Software allows your in-house and virtual agents to communicate with existing and potential customers over the Internet to boost sales and conversion. Let’s delve deep into the benefits of cloud calling for your business.
What is Cloud-Based Calling Software?
Cloud calling allows your sales and marketing teams to communicate with prospects and customers through the Internet wherever, and whenever needed. Companies can also choose external cloud-hosted services to improve customer experience, retention and satisfaction. Today, almost 62% of businesses have moved to cloud-based call centres and the rate is still increasing to enhance operational efficiency across organisations. Moreover, cloud software is easier to deploy, implement or install than on-premises systems. It provides real-time insights into customer data and the latest collaboration tools for your teams to boost productivity and growth.
Navigating to Different Types of Cloud Call Centres
- Public Cloud: This cloud call centre is available to the general public on the internet with fast deployment and access options. They are scalable, flexible and location-independent solutions. However, the security of your business and customer data is a matter of concern in the public cloud.
- Private Cloud: They address various security concerns of companies and give them better control of their business data. A private cloud reduces the risk of data loss and allows you to manage the system internally or by hiring a reliable service provider.
- Hybrid Cloud: It facilitates companies to use the features and functionalities of both public and private cloud. For instance, they can store less sensitive information in the public cloud and sensitive data in a private cloud. A hybrid cloud is an efficient, scalable and cost-efficient solution for businesses.
Things to Consider Before Choosing A Cloud System
- Data Security: Business data privacy and security are important issues of many service-oriented businesses including the banking and finance sectors. This is why you should choose a cloud call centre system that ensures the privacy of your private information.
- The challenge of Upgrading from an On-Premises System: On-premises call centre solutions give enterprises complete control over their business infrastructure. Likewise, they offer more customisation options for data security and business needs. This is why it is challenging to transition from on-premises solution to the cloud.
- Support Integrations: Cloud call centres are the best choice for companies because they offer easier integrations across various communication channels to deliver a seamless customer service experience. Your customers can reach your business in their preferred communication channels and your teams can seamlessly interact with them ensuring first call resolution rate. You should choose a system that supports countless integrations.
How Cloud Calling System Is the Best Choice For Your Business?
1. Easy to Deploy & Implement
Companies can easily install and implement cloud-calling systems to communicate with customers. Meanwhile, the use of chatbots and IVR technology can help your agents manage high call volume and enable them to focus on important tasks. Moreover, your virtual agents can assist and support round the clock through voice and chat channels.
2. Cost Efficient & Affordable Option
Cloud call centre systems need minimal upfront costs than traditional on-premises systems. Businesses can run their setup without purchasing expensive hardware as cloud service providers provide you with the necessary equipment eliminating the need for other investments. Your remote teams can work from any location through an internet-connected device saving money on costly hardware and office space. Your cloud service provider is responsible for maintenance so it is an affordable option for companies.
3. Better Customer Service
The quality of support services you provide your customers determines your business success. A cloud call centre is designed to provide a delightful customer service experience to your customers across all communication channels. Moreover, the more positively you communicate with your customers, the more likely they‘ll refer your brand to others increasing revenue, loyalty and satisfaction. IVR, call routing and CRM features in the cloud calling software reduce customer wait time, and improve agent efficiency and overall customer experience.
4. Adaptability & Scalability
Another benefit of a cloud-based call centre system is that it evolves and grows with your fluctuating business needs. You can easily manage a high volume of incoming calls in peak seasons. Likewise, you can employ a global talent pool to provide superior customer service. They can manage incoming and outgoing calls from anywhere while companies can monitor their performance.
Additional Benefits of Cloud Call Centre Solutions
5. Access to Global Customers
Cloud solutions are becoming increasingly important for global enterprises. They allow your teams to reach customers anywhere without needing a physical office or installing complex software. Companies can establish their regional presence through cloud calling and provide top-notch customer service experience.
6. Improves Team Performance
Understanding customer perspectives and preferences is necessary to offer an excellent customer service experience. For this reason, all your departments and teams should be on the same page about customer service. Cloud Call centre software can integrate with various business tools so your teams can access the latest customer information and run personalised campaigns. The software also contains monitoring and tracking features to help organisations analyse coaching and training needs.
7. Ensure Business Continuity
Cloud solutions are more efficient than on-premises solutions because later ones are prone to hardware failure that can lead to downtimes. All your call centre teams, administrators, agents and supervisors can access the cloud system from anywhere regardless of physical location through an internet-connected device. This way you can continue your services even during disasters and emergencies.
Final Note: What’s Next?
Finally, the benefits of Cloud-Based Calling Software that enhance your business communication and productivity are undeniable. Hence, companies with distributed teams, remote workers and multiple office locations can leverage the technology to reduce operational expenses, automate manual processes and deliver superior customer service experience. This system is designed to facilitate digital customers with ease. However, it can be difficult for companies to make the right choice. Specialised cloud service providers can help choosing the right cloud software for your business. Contact CherryBerry UCM to get the technology to help your team thrive.
