What is a Lead Generation Website?
Today, attracting high-valued leads online without optimizing your website is not an easy feat. Your marketing and sales teams need to adopt a more strategic approach especially when most of the websites are not designed for lead generation purposes which makes attracting qualified leads a massive challenge. The primary objective of a business website is to help visitors reach their required information. On top of that, these websites also help companies in capturing qualified leads and are, undoubtedly, the best lead and sales generator for your business. An online lead generation process is about building customer trust in your brand and service. The knowledge of how to attract online traffic and convert it into actionable leads is important for your business growth. It may not surprise you that optimizing a Lead Generation Website is key to a business’s success, let’s learn how.
1. Improves Click-Through-Rates (CTRs)
CTR is an important part of the website optimization strategy. Companies can improve their website CTRs through unique and short titles and meta descriptions to let search engines and visitors know about their web pages. They are, perhaps, one of the easiest methods to optimize a page. Likewise, the use of popular and relevant keywords in your title tags and meta description also increases the likelihood of higher page ranking. This, in turn, improves your website CTR. The purpose of achieving high rankings on search engines and enhanced CTRs is to bring potential customers to your website. This data helps companies collect information about leads and prospects interested in your services or products.
2. Match Customers Preferences
Today, people stay connected to multiple devices wherever they are, at work, at home or enjoying vacations somewhere. The majority of customers prefer to reach and navigate a business through their internet-connected devices like smartphones and tablets. Thus, companies should optimize their website for lead generation and make it more responsive to every device. This will help your business to not lose any single sales opportunity and also allow visitors to reach you wherever they are or whatever device they have. Your sales teams can analyze their visitors’ information to take out qualified leads.
3. Faster Websites Improve Impression
In today’s digital age, online users do not have enough time to wait long for a website to load. They most likely leave a slow page and move on to a competitor’s website. This is why, most companies prefer to improve their Lead Generation Website speed which is a part of lead generation optimization strategies. It is an effective way to improve your business impression on all of your visitors. Moreover, it also makes it easier for visitors to convert.
4. Bring More Traffic to Your Lead Gen Website
Search engine optimization (SEO) has a significant role in bringing more traffic to your website as with this strategy, search engines better understand your webpage. Increasing visibility before the leads is important to get quality leads. This is only possible when search engines better understand your website and rank it higher. When visitors search particular keywords or specific phrases, search engines index information to offer them the most relevant websites. Thus, you should optimize your web pages to make it easier for search engines to understand your website and rank it higher.
5. Increase Leads Through Forms
Companies can post forms on their web pages to increase the number of leads attracted to their website. For instance, you can ask for their basic information like name, phone number, email address etc. and prompt them to share their details. Likewise, you can also add ‘Free Consultation’ along with CTAs to encourage visitors to fill out these forms. Adding your business phone number to your website also facilitates them to reach you in case of any questions. Moreover, the presence of a phone number also brings comfort to visitors.
Key Takeaway: Go Forward & Capture Leads
Optimizing your Lead Generation Website is an effective way to increase the likelihood of conversion and grow your business. It facilitates your site visitors to get their required information and helps companies to educate and nurture their prospects. If you want to work with a team of experts to optimize your website for lead generation, consider CherryBerry UCM experts to efficiently manage every step of the process and outrank your business website.
What is an Outbound Lead Generation Call Center?
When it comes to a call center business, the process is not only about managing inbound inquiries and offering solutions to customer issues. Rather, it also deals with outbound calling processes in particular lead generation is the most significant aspect of a call center’s success. A right lead generation strategy enables businesses to build brand awareness, reach new markets, expand their customer base, increase sales, and drive more revenue for their business. A Lead Generation Call Center helps companies identify and reach quality leads interested in their products and services. The process of lead generation is to make calls to leads to turn them into sales opportunities. Today, most companies prefer to outsource their lead generation processes to a specialized service provider to get the best results from their lead generation efforts. Let’s take a look at the best practices needed to implement in your outbound call centers.
Use Predictive Dialer Technology in Lead Generation Call Centers
Gone are the days when agents in the call center dialed numbers manually which was a time-consuming process. The arrival of auto dialer technology has streamlined and automated the whole process of making outbound calls. This technology has ensured that your sales reps spend less time in non-productive activities and remain focused on interacting with prospects and leads to convert them into sales. Call centers can use different dialing modes to make their outbound campaigns successful. These include predictive dialing, preview dialing, progressive dialing and power dialing. The predictive dialer automates the entire dialing process, reduces agent idle time and also increases the talk times of the agent. It means that your sales team spends more time interacting with leads instead of wasting time doing tasks manually. Moreover, AI and machine learning algorithms allow your sales team to get real-time data and historical metrics for a successful lead generation campaign.
Improve Your Redialing Strategy
The call centers should have a smart redialing strategy for the leads who did not pick up the call. It is important to consider that when you call someone more, they are less likely to answer your call. That is why call centres should adopt a strategic approach and dial smartly. Additionally, a right-dialing strategy not only enhances your contact rates but also allows you to generate more sales through fewer leads. It also prevents call blocking and you can maintain your brand reputation. For instance, you can determine the number of redial attempts and frequency based on disconnected calls, busy signals, unanswered calls, urgency and lead value. Likewise, agents can experiment with different redialing times to determine the answer rates. The development of a prioritization system can also prove effective based on potential value, lead quality and stage in the sales cycle. You can access customers using omnichannel outreach.
Take Benefit from Local Dialing & Call Monitoring
A low ‘Call Answer Rate’ is challenging for call centres as most people don’t like to answer unknown numbers. At that time, call centers can take advantage of local presence dialing to increase the likelihood of prospects answering their calls after seeing the local area code. You can use it as an effective tactic to make the Lead Generation Call Center process easier. Local presence dialing also reduces the number of declined calls, increases call pick-up rates and builds trust with leads. Besides, this tactic enhances the productivity of your sales team and increases the efficiency of your cold call campaigns. Call centers can also make their lead-generation process more effective through real-time call monitoring. The call insights further help in quality control and agent performance.
Ultimately, you can manage your Lead Generation Call Center processes efficiently through auto dialer, local presence dialing, real-time monitoring, advanced analytics and reporting, CRM integration and much more. You can take Cherry Berry UCM experts’ help to boost your outreach efforts and achieve your lead generation goals.
What is the Lead Gen Process?
One of the most important functions of any business marketing team is lead generation. This process requires proper strategies as a lack of structure can cause missing out on high-quality leads and a lot of revenue. A unique and distinct Lead Gen Process not only ensure direct communication with your target prospects and leads but also enables a company to attract loyal customers. Basically, lead generation refers to the process of finding leads and prospects and converting them into paid ones. In this process, your sales team particularly focuses on the individuals who have high intentions of purchasing your products. To achieve this purpose, marketers formulate their strategies to attract interested customers and increase the brand visibility and trust of the target audience. With a clear process of lead generation, it is less likely to miss opportunities or run out of prospects. Let’s learn different lead generation steps in detail.
1. Define Your Goals & Plan
Proper planning and defining your business goals is the first stage of lead generation. Make a list of goals you want to achieve and also the KPIs that you will use to determine your business progress. For instance, you can decide the number of leads you need in a month and can set your budget accordingly. The process of lead generation involves research, writing and analysis so it is also important to decide who will do which task. You can assign any of your team members as copywriters for the ad, email and social media, marketing team members to research on target audience, competitors and strategies and also members from the analytic team to access accurate sales data. You can also find leads by creating an ideal customer profile.
2. Do Thorough Research
Research is a critical part of any lead generation process to understand the source of leads and how companies can find more. By accessing the pain points of leads, companies can position their products as a solution before them. The more efficiently companies map their product value according to lead requirements, the more engaging the content will be. It is important to track the right people throughout their sales cycle to achieve success.
3. Create Engaging Content
Your potential leads and prospects should have a feeling that your content is directly speaking with them. You should create ads, social media posts, blog posts and infographics considering your customer’s needs. Moreover, you can optimize landing pages with strong call-to-action prompts to enhance conversion rates. You should also remain strategic at each funnel stage. For instance, in starting your team can focus on building awareness through SEO-optimized social media content and blog posts. Upon getting warmer, companies can send emails to lead to prompt conversion. In direct communication over social media, companies can convince leads and prospects how their products or service can resolve their particular issue.
4. Promote Your Content
Pre-targeting is a tactic of online advertising aimed to increase brand recognition within a particular audience. It also targets customers based on their preferences and behaviour. Companies use this strategy to warm up leads and organize them for sales pitch. Leads and prospects will click on your ads, call you or respond to your email when they already have some knowledge of your service or product. Moreover, companies that don’t have organic search rankings, can run Google ads campaigns. Although paid advertisements may not necessarily target the best leads, you can enhance the visibility of your business and bring traffic to your website. Another important method that is gaining traction today is social media marketing. You can increase your brand awareness through Facebook, LinkedIn, TikTok and Instagram.
4. Design Landing Pages
Landing pages are an effective strategy that offers great opportunities for lead generation by prompting leads into action either by scheduling a sales call or by offering contact information. However, most prospects and leads don’t take any interest in your product or service until they are convinced about its worth to them. This is why you should design compelling landing pages like mobile-friendly persuasive call-to-action prompts. Likewise, you can also utilize the potential of high-intent keywords to ensure effective communication with your audience. After developing these page options, you can run split tests to find out which strategy resonates more with your prospects.
5. Calls & Email Promotion
It takes a lot of time to convert leads into loyal customers, you can keep them engaged through calls and emails to keep them updated about your services. You can encourage prospects to try a product trial or free sample during outreach. Additionally, your sales team should remain ready for different email responses. Furthermore, you can use CRM or other marketing software to get the statistics of whether your leads have opened the email or clicked the link or not. This way, your sales team can prioritise their call lists. You can also set auto responses for feedback to show your interest in the lead’s opinion. While sending cold emails, you should also add an ‘unsubscribe’ link.
6. Pass Leads along Sales Carefully
When a lead is convinced to buy, they need individual attention. It is important to note that sending too many leads into sales very soon can lead to bottlenecks. There are chances that your lead may not take interest in your product at the level of investment while contacting them early can push them away. Your team can work on the lead-scoring process to pass off leads to sales at the right time.
7. Generate & Evaluate Reports
Although KPIs tracking is important during each phase of the lead gen process, reporting is also necessary after passing leads to the sales team. By following a lead journey over time, you can revise your strategy. You can create reports to show the number of emails sent or opened as well as unsubscribe requests. Businesses should invest their time in finding lost leads and think about ways to regain them through promotions, discounts and retargeting advertisements. You can find a proper system that can alert you about areas of opportunity or new buyers’ preferences and priorities.
Lastly, companies should learn through their lead gen cycle to remain prepared for the next one. Likewise, you can also automate repetitive tasks to keep things organized through lead generation software. CRM technology can also help in tracking lead information. If you are searching for a reliable service to run your lead generation process efficiently, consider Cherry Berry UCM.
What is a Lead Generation Business?
Nowadays, companies are struggling hard to generate high-quality leads to thrive among competitors and earn huge profits by reaching a receptive audience that has the potential to convert into loyal customers. Although traditional methods of lead generation somehow work, they are not enough as they leave marketers and entrepreneurs frustrated in search of better solutions. A Lead Generation Business focuses on finding and collecting leads and prospects for other companies with the main goal being lead generation e.g. individuals who have shown interest in particular products and services. After the collection of leads, they share the details with hiring companies looking for a new audience for their business. In this way, companies can turn their leads into sales and focus on core business aspects rather than getting frustrated about lead generation. Shortly, lead generation service providers have a crucial role in helping businesses expand their customer base.
Reasons Why Most Lead Generation Companies Fail
Today, lead generation is one of the biggest challenges for almost all businesses to earn profit and stay higher in the competitive curve. A study has suggested that 37% of marketers consider lead generation a process that requires the biggest struggles. Another research also indicates it as one of the two biggest challenges for marketers with 61% struggling with generating leads and organic traffic. The common reasons which contribute to the failure of lead generation are countless. For instance, usually companies struggle hard to find high-quality leads and also want to control budgets and expenses. Likewise, they need to build scalable marketing campaigns and manage time efficiently. It is also necessary to keep prospects engaged and get results from them. Businesses also struggle to monitor and analyse conversion and access organic traffic. Unfortunately, not all companies have such capacity and resources to generate qualified leads that lead to failure.
A Step-by-Step Process to Start a Lead Generation Company
1. Select A Niche or Industry first
Before starting a new lead generation company, thorough industry research is necessary. Many successful businesses have set a particular and right niche. You should identify the gap in the market and also the market size to assess the potential of target leads.
2. Identify Target Audience
After determining your niche or market, you can focus on your target customers and can develop relationships with them. Almost 95% of buyers love to work with a company that helps them in each stage of the buying process. That is why companies should identify their audience’s pain points and goals to provide them with practical solutions. Map and optimize your customer journey in advance to scale your company later.
3. Determine Cost Factor
You should decide with your clients how much they can spend on specialized lead-generation campaigns and advertisements. Afterwards, you can generate leads through advertisements and social media and later hand them over to sales reps of the client company to convert them into customers.
4. Apply Lead Generation Strategies
After establishing your niche and target customers, the next step is to find the contact information of the leads. You can do this by creating engaging content on social media but don’t forget to optimize your content through relevant keywords, captions, tags and hashtags. By generating forms, companies can also get their interested customer information. Likewise, integration of customer relationship management systems allows you to manage your sales pipeline efficiently at every stage.
5. Take Benefit from Outreach Marketing Techniques
Outreach marketing refers to the act of providing solutions to your potential customers that help build brand awareness, grow business and establish relationships with clients. Companies can attract clients through cold calling, cold emailing, and sending connection requests on social media. They can attract an audience through high search engine results pages (SERPs) rankings. Through the lead capture form, your sales team can also collect your prospect contact information.
Important Strategies for Lead Generation
1. Tactics for Online Lead Generation
Companies can apply strategies to turn an anonymous visitor on your website into a lead but how can they attract a stranger visitor to your business? Businesses can generate leads through various offline and online touchpoints. Let’s learn about some of these strategies.
(i) Lead Generation on Twitter
This social media platform has many valuable features like Twitter Lead Gen Cards that enable your sales team to collect lead information easily through tweets. The potential customers enter their name, and email address while Twitter manages the card. When it comes to a company role, they can create compelling content to engage the visitors.
(ii)Lead Generation on Facebook
Facebook tools for lead generation are a part of its product offerings. You can draw your target audience’s attention through paid advertising. By adding clickable links to your Facebook pages, you can redirect users to your company’s website. Engaging and compelling content is an effective way to attract visitors’ attention.
(iii)Lead Generation on LinkedIn
This platform has made the collection of lead information very easy. Lead Gen Forms automatically creates user profile information when they click on your call to action button. Companies can get the lead employee status, name and designation and can convert them into customers.
(iv)Lead Generation through Search Engines
A strong online presence is an effective way to redirect the target audience to your website. A Lead Generation Business can start pay-per-click campaigns through targeted keywords, SEO-optimized content etc.
2. Tactics for Offline Lead Generation
Companies can also generate leads through offline tactics. For instance, guest speaking at events and conferences is an effective way to publicize your brand. By sharing information about the brand, companies can engage the existing audience and attract new ones.
These are powerful lead generation strategies, especially in terms of B2B sales. You can encourage referrals through some sort of bonus or at least by thanking the individual giving your reference.
Lead generation is a process of attracting leads and prospects interested in your product to improve future sales. Understanding the lead generation process allows a lead generation business to move leads through the sales funnel to turn them into paying customers. Do you need some assistance in the lead generation process for your business? Contact Cherry Berry UCM today to manage your lead generation process efficiently.