The Advantages of Implementing an Automated Calling System for Your Business
How Automated Calling Systems Improve Your Calling Operations?
Are Your sales and marketing teams still initiating outbound calls manually? If so, do you know they spend significant time dialling and experiencing unproductive numbers? What if you make thousands of calls daily to achieve certain goals? With this rate, a company would be heavily dependent on many agents to scale. Thankfully, the Automated Calling System can address many of these woes. Your teams can invest this valuable time in perfecting the sales process and closing more deals. Let’s delve deep into the benefits of this technology but start with the basics.
What is an Automated Calling System?
This innovative business software automates phone calls and answers inbound calls. Moreover, it allows you to make outbound calls without call centre agents or deliver customised voice messages. You can use an auto-calling system to schedule or record voice and video conference calls making it an ideal communication solution for businesses. Meanwhile, companies can place hundreds, even thousands of calls or send pre-recorded messages in one go to leads, prospects and customers through this software that automatically interacts with humans. These systems have become quite popular nowadays and do not need huge investment or technical team. Automated systems can also send emergency messages or event reminders to the entire contact list.
What are Different Calling Systems?
The difference depends on whether a business makes or receives customer calls. These systems are basically of three types: inbound, outbound and hybrid auto-calling solutions.
1. Outbound Calling Systems
These automated phone calling systems are specified to automate sales call processes. They can be cold calls – which customers didn’t expect or a follow-up call already scheduled and expected. For instance, power dialling mode lets you dial numbers from the contact list automatically. Likewise, a click-to-call feature dials the number by clicking the button levelling up your outbound calling process.
2. Automated Inbound Calling System
When customers or prospects are curious about your products or services place calls, it is called an inbound call. Automated systems for inbound calling enable you to manage incoming calls efficiently, guide customers through recorded messages around the clock or increase response time.
3. Hybrid Auto Calling Systems
What if you get the calling system that offers the best of both worlds? This is what hybrid automated systems are designed for. For instance, many CRMs automate both inbound and outbound calling processes. They can divert inbound calls to better sales reps, improve your sales, and track customer concerns at any point in the sales process.
How Do Automated Systems Work?
The automated system contains features that support inbound calling operations and outbound call management. Companies can record customised and unique audio messages considering customer pain points. Callers can choose their desired menu options to resolve their issues quickly. The automatic callback option enables customers to request a return call from the sales rep at a later time. However, the auto messaging system makes a call and plays a recorded message or connects the caller to an agent after detecting a human voice. Integrating CRM with custom phone menu systems also allows lead segmenting, scoring and tracking.
Which Features Enhances The Efficiency of Auto Calling Software?
- Customisable Caller ID: This feature allows you to customise your caller ID after verifying your phone number. It will help your customers know about your business.
- Personalized Business Greetings: Companies can create customised greetings showing their brand image to welcome each caller.
- Voice Messages Broadcasting: Automated systems work without agents empowering businesses to make bulk calls to the entire connect list to convey messages.
- Call Scheduling: Your teams can schedule each outbound call by setting a particular date and timing to achieve their campaign goals.
- Voicemail Detection: Auto-calling software automatically replays the message after detecting voicemail and answering machine. It routes only connected calls to agents.
- Voicemail to Text: Sometimes, the number may not have a voicemail option. In this case, the system automatically sends the text message.
- Automated Answering Services: Businesses can also record customised messages keeping in view common customer preferences for quick resolution of issues.
- Routing Rules: Companies can set routing rules based on help desk or CRM data. It lets them provide seamless customer service and benefit from automated lead distribution. Time-based routing considers working hours while skill-based routing follows agent scores.
- Advanced Features: Many advanced features streamline the process of inbound and outbound calling. They include video conferencing, call and meeting recording, real-time transcriptions, automated callback, surveys and call transfers.
- Real-Time Reporting: The live dashboard in the automated system with real-time reporting and monitoring support provides companies with useful insights. They can evaluate agent performance, average response time and more.
Benefits of Using Auto Calling For Your Business
If you are confused about whether automated calling is effective for your business, these points may help you make the right decision.
1. Create Your Business Professional Image
It is important to note that customer interaction with agents is a deciding factor for success as it can ruin your customer experience. An overwhelming routine can create problematic situations. Automated systems like IVR allow customers to self-service or route to live agents for complicated issues. It contributes to increasing your business’s professional image and brand reputation.
2. Cost-Efficient Solution
Automation of initial calling and callback reduces the demand for call centre agents. Hiring multiple agents to manage bulk incoming and outgoing call volume requires high financial costs. This includes recruitment costs, training costs, salaries etc. Thus, investing in an automated system is a wise decision for modern enterprises.
3. Support Round-the-clock Support
You may receive hundreds or even thousands of incoming calls every day which may consume your team time. Directing and filtering calls manually can also lead to increased hold times and leave customers unhappy. Auto-attendant and IVR ensure round-the-clock service.
4. Improves Business Communication
Companies can also utilise the potential of this system to streamline communication and collaboration among their teams. Likewise, they can answer customer queries through pre-recorded messages. Customers can also route themselves to live agents to resolve complex problems.
5. Lead Nurturing
The ACD feature in the automated system allows sales and marketing teams to follow up seamlessly and maximise conversion rates. They can generate detailed reports and integrate the system with other apps to increase performance.
Final Thoughts
Indeed, an Automated Calling System is what you need to improve your business communication either with your team or customers. However, the selection of the right system can be tricky as you should choose the one that is reliable and affordable. CherryBerry UCM can provide you with expert assistance in choosing a versatile system. Contact us right away to benefit from advanced technological solutions to streamline business communication.
