Elevate Customer Experience with Advanced Call Center Solutions
Importance of Advanced Call Center Solutions for Your Business
Is outdated technology affecting your call center agent’s performance while assisting customers? Do your rival companies out-distanced you by leveraging modern technology to offer exceptional experience? Are customers not satisfied with your customer support operations? If so, you need to leverage Advanced Call Center Solutions to streamline your call center operations and improve customer experience. Gone are the days when call center setup was limited to agents dealing with phone calls. Modern solutions contain advanced tools to integrate video, voice, and social media services to enhance the quality of services. Let’s delve deep into the benefits and features of advanced solutions offered.
Understanding Call Center Solutions
Call center software automates routine tasks, manages communication, and ensures efficient customer support. It enables call centers to benefit from flexible, customisable, and AI-powered tools to improve customer service experience across multiple communication channels. Implementing advanced call center systems lowers operational costs, increases flexibility, and enhances the customer service experience. Meanwhile, cloud-based solutions offer advanced integration to improve operational efficiency. Your customer service teams can manage the high volume of incoming and outgoing phone calls and deliver a seamless customer service experience. Customer wait time is also reduced and agents become more productive.
How Does the Call Center System Evolve?
Call center software has evolved from a single voice-calling phone system to an omnichannel communication hub. Today’s solutions allow seamless integrations with various communication channels like phone, email, chat, and social media. They enable industries to respond to their growing demands with a more connected customer service experience. Similarly, many call centers have redefined their omnichannel support through chatbots to offer engaging and efficient customer interactions. These innovations in call center software are paving the way for a future that provides proactive and personalised customer service. The integration of artificial intelligence and machine learning technology has enhanced operational efficiency.
Which Features of Call Centre Software Improve Operational Performance?
Most customers buy products and services from brands that offer excellent customer service. Companies should invest in the right and Advanced Call Center Solutions to efficiently manage their incoming and outgoing calls. They should check the following features when choosing a call center system.
1. Interactive Voice Response
This is one of the most important features when considering call center software. IVR technology shares your agent load during peak hours and allows customers to self-service to avoid long wait times. They can also route themselves to corresponding agents in case of complex queries. The main notion behind IVR is to facilitate self-service without agent assistance so customer service agents can dedicate their time to managing more complicated requests.
2. Automatic Call Distribution
An efficient call center system offers an intelligent call routing feature that directs incoming and outgoing customer calls to the most qualified and available agent. The system evaluates the language spoken, specific products, expertise, and skills to provide a clear and quick answer to a customer or prospect query. This feature reduces call wait time for each inbound call and improves customer satisfaction.
3. Omnichannel Strategy
Although phone calls are still the most preferred way to reach a business, customers expect enterprises to facilitate omnichannel communication. For this reason, your call center software must facilitate omnichannel communication like chat, instant messaging, and social media. Furthermore, omnichannel call center software can centralise data from all communication platforms into a single interface to help agents view complete customer information for personalised interaction.
4. CRM Integration
A call center software should offer advanced integration options to streamline customer-oriented operations. For instance, integrating CRM or other industry tools like payment systems, helpdesk, and ticketing systems lets you offer personalised services. Meanwhile, your customer service agents can easily identify customers quickly in the IVR and make use of the collected data for service improvement and effective decision-making.
5. Automated Call Dialer
Auto dialer system is another essential feature of modern call center software that automatically places outbound calls considering the predetermined list either directly from the call center system or CRM. This technology is generally available in three dialing modes such as predictive, progressive, and preview. Moreover, auto-dialers are a great way to handle web-based lead callbacks, bill and meeting reminders, customer surveys, and follow-ups. It lets companies formulate an effective call strategy to improve reachability rates and help run successful campaigns.
6. Call Recording
Call centers can save phone conversations between customers/ prospects and team members to review later. This feature is particularly helpful in understanding an agent’s coaching and training needs. Listening to recorded calls enables call centers to understand the reasons for customer dissatisfaction, possible obstacles, and progress.
7. Real-Time Supervision
Monitoring customer service and sales agent performance in real-time can bring improvements in customer experience. They can view all the key indicators (customer in queue, agents online, etc.) at once through customisable dashboards to make quick decisions. They can whisper during calls to assist agents in managing complex interactions or closing sales deals.
8. Reporting & Analytics
Many key performance indicators (KPIs) can improve customer service quality. For instance, insights about average response time, first call resolution rate, customer retention rate, and average call pickup rates enhance service quality. Thus, it should be an essential feature of your call center software to improve operational efficiency and customer satisfaction.
9. Voicemail to Email/Text
Some calling software can transcribe the voicemail into text and forward the information as an email or message. If the required agent is engaged in another activity, the system will forward the call to the other relevant agent instantly upon the caller’s request. It ensures faster conflict resolution and improves overall customer service.
10. Computer Telephony Integration
These features allow agents to connect phone systems with company programs to execute all phone tasks on the computer. They can also accept, forward, and terminate customer calls or place them on hold. Shortly, call center agents can use their desktop computers as telephone systems to control their phones.
Which Type of Call Center System Suits A Business Need?
Companies must fully understand the strengths and weaknesses of call center software before investing. Here are some common software available in the market.
- Inbound Call Center Software: It is a specialised system that automates and streamlines various inbound calling tasks. For instance, incoming calls are automatically transferred to IVR to facilitate self-support and allow customers to route themselves to agents to resolve complex problems. Likewise, call monitoring, analytics, call monitoring, and call forwarding features further help handle incoming call processes efficiently.
- Outbound Call Center Software: These solutions are the best option for increasing the sales team’s efficiency. Manual dialing methods make the outbound calling process quite challenging. The software’s dialer feature automates the dialing process and is best for collecting customer information. Call centers can run telemarketing and other outbound campaigns effortlessly using this technology. It also lowers your agent’s idle time between calls and enables them to convert more leads in less time.
- On-Premises Call Center Software: Your software is managed and operated in your office location while the communication server can be PBX or IP PBX. Meanwhile, you should have a dedicated IT team to install, maintain, and update the software. Additionally, everything is controlled internally in office premises so only your in-house teams can access all the features.
- Cloud-Based Call Center Software: These solutions are hosted in the cloud and companies can access them by installing software on their mobile device and computer. Cloud software accommodates all users while the corresponding server is kept at the service provider location. Interestingly, your remote teams can use all the features of the call center software to which your in-house teams have access. Likewise, service providers manage all the updates and maintenance of their own so you can focus on providing excellent customer service.
- Hybrid Call Center Software: This solution combines the benefits and characteristics of the previous two solutions providing the middle ground between onsite and fully virtual systems or inbound and outbound call center systems. Though it sounds good, it still has some drawbacks. The initial costs are cheaper than on-premises solutions and you do not need physical space for servers. Moreover, call routing structures are also difficult to change at short notice, and adding users and numbers is also time-consuming. The system also has drawbacks in terms of overall expenses and security.
How Does Advanced Call Center Solutions Improve Customer Service Experience? Top Benefits
1. AI Integrations Increase Call Center Software Efficiency
Call center service providers are integrating artificial intelligence with the software to increase its potential. For instance, advanced speech analytics models can easily determine human emotions, analyse hundreds and thousands of communications at a time and provide accurate and evidence-based insights. Moreover, speech analytics help agents during live interactions by providing a client’s history to close sales faster.
2. Innovative Self-Service Improves Customer Experience
According to a study, almost 70% of customers benefit from self-service options at some point in their journey to resolve any issue. However, only 9% remain successful in solving their problem using self-service channels. In order to improve customer service experience, companies are switching to delivering self-service through voice bots and chatbots to offer more assistance. Moreover, customers can solve simple queries around the clock through IVR without interacting with a live agent.
3. Ensure Seamless Omnichannel Interaction
Today, customer expectations are higher than ever, and around 93% of customers expect a business to provide omnichannel services. Advanced call center software facilitates omnichannel interactions that benefit both customers and agents. Moreover, agents can easily get a unified view of customer interactions across various channels, identify their needs and satisfy them through personalised interactions. Additionally, the acquired data can be used for informed decision-making.
4. Improves First Call Resolution Rate
Almost 33% of customers consider issue resolution in one interaction the most important factor for improved customer service experience. Advanced solutions offer features that increase the agent’s potential to resolve issues in the first interaction. This improves overall customer service and the bottom line. For instance, efficient skilled-based routing automatically routes customer calls to the most appropriate agent while predictive dialer also determines agent availability reducing customer wait time.
5. Help to Maintain a Positive Brand Image
Customer service experience determines your business image. For example, when customers contact your business with a query and their issue instantly resolves effortlessly, it will help them perceive your business as a professional company. Call center software helps your agents to serve their customers more effectively. Additionally, CRM integration with the call center software enables agents to offer personalised interactions to keep customers loyal and satisfied and make your business seem more professional.
6. Cloud Solutions are Ideal For Remote Teams
Cloud call center software is ideal for companies that have expanded their workforce. Businesses no longer need additional hardware but your in-house and remote teams can access all the features and handle all customer-oriented tasks like incoming and outgoing calls efficiently. Remote team members can easily contact supervisors, managers, and teammates to discuss matters of common interest.
7. Improves Sales Deals
Modern call center software is a great sales and marketing tool because it also helps your agents respond to all inbound sales queries. For instance, managing customer calls during peak hours is quite challenging. Moreover, almost 90% of customers never call back, so if you miss any important calls related to purchasing your product and service, you lose a sales opportunity. Call center technology offers advanced features like automatic call distribution, interactive voice response, and skilled-based routing that enable your agents to collect more lead information and close more sales deals to add more revenue.
Final Words
Ultimately, companies looking to improve their agent performance and outshine competitors should invest in Advanced Call Center Solutions to deliver top-notch services. These solutions contain advanced tools and features that automate multiple repetitive customer service, sales, and marketing-related tasks, save agents time, and allow them to focus on providing satisfying customer service experience to improve their brand image. Cloud-based call center software is more efficient due to its flexibility, scalability, and advanced integration capabilities. Thus, contact CherryBerry UCM experts today to elevate the customer experience and develop your call center operations on modern lines.
Why Cloud-Hosted VoIP Phone Systems Are Shaping the Future of Business Communication
Why are Cloud-Hosted VoIP Phone Systems Important?
With customer expectations rising and remote work becoming common, companies seek innovative cost-efficient solutions to ensure effective business communications. The traditional phone systems, once the backbone of communication, are expensive and outdated in today’s digital age where flexibility and scalability are the key to success. Enter Cloud-Hosted VoIP Phone Systems as future-proof solutions for all-size companies transforming internal and external business communication. Its ability to manage interactions seamlessly, enhance flexibility, and reduce costs has made cloud VoIP an essential tool for companies over the years.
What are Cloud-Hosted VoIP Phone Systems?
Instead of traditional phone lines and physical wires, the advanced cloud-based VoIP systems are powered by an internet connection to handle incoming and outgoing calls. They work like conventional landline systems with only one key difference, they are hosted in the cloud. Interestingly, new VoIP telephony has replaced ISDN and PSTN phone systems to ensure continuous services. Flexibility, security, ease of access, and scalability are other reasons that make the traditional phone system obsolete. Meanwhile, VoIP systems have significantly impacted the efficiency of companies across various industries so utilising its potential is crucial to improve business productivity.
Understanding the VoIP Phone Systems
VoIP converts analogue signals into digital data packets to transmit voice data. Meanwhile, it depends on packet-switched networks leading to efficient use of business resources. Companies can use broadband internet connection to communicate internally and externally rather than installing conventional phone lines. Here are a few features of this technology:
- Digital Data Transfer: It converts the analogue voice signals into data packets.
- Internet-based Communication: The technology uses a broadband internet connection for calls.
- Flexible Device Usage: You can access VoIP technology through computers, mobile devices, or phones.
- Resource Utilisation: Companies can benefit from packet-switched networks to save costs and resources.
- Flexibility & Integration: VoIP infrastructure allows companies to integrate the phone system seamlessly with existing business communication systems increasing overall efficiency.
How Business Communication Evolves?
Traditional phone systems were standard for many years but had some limitations in terms of flexibility and costs. This is why companies have switched from analog to digital communication. Meanwhile, internet integration proved a turning point for business communication and promoted unified communication methods. Nowadays, instant messaging, email, and video conferencing have become integral parts of a business allowing more flexible and faster communication. Even VoIP has eliminated the need to develop costly infrastructure and phone lines making communication more scalable and efficient. Let’s take a look at different business communication systems.
- On-Premises PBX System: This phone system is physically installed in office premises and consists of wires connecting office data centers with employee desk phones. The main PBX system or server is placed inside your office. These phone systems can be expensive to establish because of costly equipment and infrastructure requirements. Moreover, it needs more integration capabilities. Your teams can only access the system on the office premises so it does not facilitate remote working. Additionally, maintenance is inevitable and you need a dedicated IT team to repair these problems that can add additional costs to your business.
- Cloud-Hosted VoIP Phone Systems: Cloud telephony system works similarly to on-premises systems with the only difference being the way calls are made using an internet connection. It gives companies much freedom and flexibility to work as they don’t have to develop setups like in legacy systems. Furthermore, cloud systems are cheaper than their traditional phone systems as you only pay for the services you are using, no extra cost is required. Likewise, as the connection is developed through VoIP, it also facilitates remote working teams. Your distributed workforce from all around the globe can make phone calls and join conference calls by installing VoIP software on compatible devices.
Which is Best to Invest in for Your Business? A VoIP or Traditional PBX?
It has become clear that on-site PBX systems come with limited features and large upfront costs. However, it does not mean companies should rule them out completely because they still suit some companies’ needs. But how do you know which is the best system for your business communication or decide whether switching to the cloud can benefit your business? Consider the questions below to make the best decision for your business.
1. How Much Budget Do You Have to Invest?
No doubt the most important thing while deciding between on-premises and hosted VoIP systems is your budget or investment cost. The service provider of both phone systems will provide you with an estimate of upfront and monthly service costs. However, overall cloud-based VoIP is much cheaper than on-premises phone systems in total cost. This is because you only have to pay a monthly fee for the service and maintenance as your service provider remotely manages all this without disrupting services. You do not need an IT team for repairs, updates or maintenance. Meanwhile, setup costs are minimal and you can also facilitate remote employees.
2. Do You Want to Facilitate a Remote Team?
On-premises phone systems do not facilitate remote team members. The main reason is that a phone connection is made inside the office from PBX to the devices. This is why on-premises phone systems are not a good choice for companies that employ remote teams. On the other hand, cloud solutions facilitate remote working allowing them to use the system from anywhere globally to access their business phone system through VoIP. They just need a strong internet connection to make and receive business calls. Interestingly, the call quality is also better so if you are looking to expand your business internationally, investing in the cloud VoIP is an ideal choice.
3. Do You Want to Expand Your Team Globally?
A cloud-hosted phone system offers more flexibility and scalability than its traditional alternative. The reason is that you don’t need to connect the extra wire to the data center. You can add another line using an online account or create a new team member account instantly. Furthermore, you can also use the business number on existing devices which means the expansion is easier with hosted VoIP. It is a superb solution for your growing teams and call management is also easier. Thus, if you plan to expand your business by hiring professionals from a global talent pool in the coming years, choose cloud-based IP phone systems to streamline your business communication.
4. How Much Control You Need On Your Business Phone System?
An on-site phone system is suitable if you want complete control over your business phone system. It gives you direct control of your business data but you may need an expert in-house team to manage the issues in your network. However, if you prefer to avoid the hassle of maintenance and updates, a cloud solution is perfect for you. Your cloud service provider will be responsible for all the upkeep and you do not need additional equipment in the office. You can continue working on the devices by updating the software.
How are Cloud-Hosted VoIP Phone Systems Transforming Business Communication?
1. Offer Unmatched Call Quality: The End of Bulky Phone Lines
There was a time when cracking lines and poor connections interrupted your business communication. Nowadays, cloud-based VoIP technology uses an internet connection to ensure high-quality audio and video calls that exceed traditional phone systems. Meanwhile, efficient call routing systems offer clear and stable connections for international and long-distance calls. Thus, the cloud system ensures smooth and professional communication if you speak to a local client or discuss deals with an overseas partner.
2. A Cost-Efficient Solution for Better Communication Without Heavy Bill
Cost efficiency is another top advantage of Cloud-Hosted VoIP Phone Systems. Enterprises have to pay high costs for setup, maintenance, and long-distance calls. These advanced business phone systems operate through the Internet and do not need such expenses. Meanwhile, businesses can also eliminate the costs of complex installations and on-site hardware and enjoy high-quality reliable communication leaving funds to be invested in other important business areas.
3. A Scalable & Flexible Solutions That Grows with Your Needs
A business’s communication needs also evolve with its needs and time. Traditional phone systems may require significant changes to accommodate growth or costly upgrades to be compatible with advanced solutions. Cloud PBX systems offer matchless scalability to grow and expand. Meanwhile, businesses can easily add or remove users or extensions considering their changing needs. Even if they want to expand their team or plan to open new office locations, the system scales with needs ensuring your communication infrastructure stays aligned with your business goals. In addition, your employees can communicate whether at the office, at home, or anywhere in the globe promoting a hybrid work environment.
4. Access to Advanced Features Beyond Phone Calls
If you are considering cloud VoIP to make and receive calls, it offers more than that. The phone system contains advanced tools and features to improve communication and productivity. From voicemail to email and call forwarding to video conferencing, cloud VoIP provides tools beyond basic voice communication. Furthermore, features like automated attendants, call analytics, and CRM integrations allow companies to track performance, streamline operations, and ensure meaningful and professional interactions. It enables your team to stay connected through video conferencing and share ideas of common concerns.
5. Does Not Compromise on Reliability & Security
Thankfully, companies can avoid service disruptions that occur due to poor weather conditions and hardware malfunctions. Cloud VoIP phone systems are highly reliable systems designed to manage high call volumes without compromising on service quality. Moreover, VoIP service providers take data security seriously and employ advanced security measures to ensure secure communication and protect confidential information. They also offer advanced disaster recovery options and backup plans that ensure uninterrupted business communication even in case of system failure and power outage.
6. Facilitate Global Reach with Clear Calls
Cloud VoIP telephony system is a game-changer for companies that have international clients or branches. International call fees are high in traditional phone systems. Conversely, cloud VoIP allows the making of low-cost international calls in the same clear voice as local calls. This phone system opens doors for companies to expand their business operations, collaborate with international teams effortlessly, and engage with customers globally.
7. Eco-Friendly Communication Reduces Carbon Footprints
Positive environmental impacts are other benefits of investing in cloud-based VoIP. Companies can reduce their dependency on physical infrastructure like wires and hardware to reduce their carbon footprint by sifting on the cloud. Moreover, VoIP supports virtual meetings and remote work that lower the need for business travel and routine commuting leading to a more sustainable business model.
8. Remote Working Facilitate Employing Global Talent Pool
Earlier, traditional systems allowed for making and receiving calls on office premises. However, cloud phone systems enable users to call anytime and anywhere with the help of internet-connected devices. This facility is beneficial for remote teams that work from home, other regions, or time zones. They can access all the features of business phone systems which your in-house team benefits from. Additionally, they can collaborate easily through video conferencing and stay on the same page about customer and business issues. Companies can hire global experts and professionals to streamline their business communication.
9. Countless Integrations Improve the Service Quality
Businesses should invest in a phone system with advanced customisation and integration capabilities. Legacy systems had limited integration options, cloud phone systems enable companies to customize the phone system to meet their specific business requirements. Cloud solutions can be integrated with existing business applications and tools like CRM to ensure the delivery of seamless customer experience. Your teams can benefit from CRM data to offer personalised services to clients and customers.
The Bottom Line
Indeed, the cloud is the future of business communication, more than a technological upgrade. Cloud-hosted VoIP Phone Systems are transformative communication solutions that support scalability, growth, expansion, and innovation undoubtedly shaping the future of communication. They are easy to set up and use, offer countless integrations, and do not require costly equipment and hardware. Thus, if you want to take your business communication to the next level and need continuous support and maintenance to provide a seamless experience, choose CherryBerry UCM for smarter business communication.
Maximizing Customer Outreach: Strategies for Success with Outbound Call Centers
How Can Outbound Call Centers Help You Grow?
Though most of a business’s sales come from existing customers, still reaching new ones is equally important to grow and expand. Today’s tech-savvy generation is overwhelmed with digital marketing therefore companies need to work on a well-planned and personalised outbound calling strategy to grab prospects or lead attention and maintain competitiveness. Partnering with specialised Outbound Call Centers can enable enterprises to efficiently achieve their outreach goals and nurture relationships that lead to successful conversions. Let’s delve deep into the basics of outbound services and some important strategies to convert more prospects into paying customers and ultimately improve sales and productivity.
What are Outbound Call Centers & Outbound Calling?
In a typical call center usually two calling actions take place: inbound calling and outbound calling. When customers contact a business to seek guidance, that is inbound calling, and when companies reach out to prospects and customers for sales and marketing that denotes outbound calling. The latter is a proactive way to engage with potential clients and collect customer feedback. Outbound calls play a great role in generating new leads and developing positive customer relationships. Specialised outbound service providers manage all outbound calling operations on your business’s behalf and improve your outreach efforts.
Which Challenges Outbound Services Face?
Inbound services generally need assistance to manage high incoming call volume, maintain high service levels, handle customer inquiries, and ensure customer satisfaction. Conversely, outbound services combat different and unique challenges. As outbound services are sales-oriented, they consistently face low call conversion rates. Moreover, call center administration faces the challenge of managing high outbound call volume, agent performance, technology utilisation, excessive agent workload, and burnout. Meanwhile, outdated technology is another reason for low agent performance, especially manual dialing, which wastes agent time. Investing in advanced technology and adopting successful strategies can help tackle these issues.
What are Different Types of Outbound Calling?
- Cold Calls: Call centers place cold calls to prospective customers who have never interacted with your business before, or show interest in your products and services. The main goal of this outbound calling is to introduce your products and services to develop their interest.
- Warm Calls: Some prospects have already shown some interest in your brand offerings by filling out a form, signing up for the newsletter, or attending a webinar. Warm calls are used to contact such prospects.
- Follow-Up Calls: Sales teams make follow-up calls on previous interactions to keep customers engaged or close a sale deal.
- Survey Calls: Sometimes, companies need to collect customer feedback about their product and service experiences. These calls are known as survey calls made to improve the quality of services or get information about market trends.
Which Strategies/Practices Can Increase Customer Outreach?
If you are thinking of a one-size-fits-all solution to make your outbound call center successful, there is nothing like that available. However, implementing these tips and strategies can increase your conversion rates and make your outreach efforts successful.
1. Identify Your Campaign Targets & Set Clear Goals
Before crafting a robust strategy to streamline your outbound calling operations, identify your campaign goals such as sales conversions or lead generation. Also regularly monitor metrics and reassess your goals considering the insights on market shift and performance. For instance, key performance indicators can help you measure your campaign success. The sales team can divide the total calls with successful leads to get ROI. Likewise, companies can collect customer feedback through post-call surveys or reviews to calculate customer satisfaction scores.
2. Enhance Your Agent Confidence By Providing Compelling Script
A well-written script can increase your agent’s confidence allowing them to provide structured guidance and pre-prepared answers. This will enable them to navigate through conversations smoothly and handle objections efficiently leading to persuasive interactions and improving sales performance. Call centers should keep these key elements in mind while designing good call scripts.
- Start with Compelling Opening: The call center should know that a good sales pitch always starts with a compelling opening that immediately grabs the prospect’s attention.
- Address Objections & Pain Points: Another important thing while creating the body of the script is to manage objections and common pain points. Outbound agents should provide concise and clear answers to typical issues in a personalised manner. This will make customers feel valued.
- Ensure Strong Closing: Design your script that efficiently summarises key points and offers effective follow-up actions.
- Ask Open-Ended Questions: Agents can ask open-ended questions to engage customers through dialogue. This strategy allows agents to gather valuable customer information that helps to tailor the sales pitch.
- Dynamic Scripts: Prospects can raise unexpected objections where providing customised responses can be difficult for agents. Dynamic scripts can help your agents to go with ongoing conversation ensuring natural interaction and increasing the chances of success.
3. Invest in the Advanced Technology
Your sales and marketing teams need advanced solutions like outbound call center software to increase operational performance. This strategy not only improves call connect rates but also increases productivity and allows you to capture more sales opportunities. You should look at the following features in call center software while formulating an outbound calling strategy.
- Conference Calling: Some sales need responses from different decision-makers. Conference calling facilities allow companies to bring all clients together. They can collectively address common issues and improve the decision-making process. This feature is particularly helpful for sensitive sales situations that require input from different departments.
- Auto Dialer: In a typical call center environment, every second matters especially during peak hours. An automated calling system saves your agent time by instantly connecting agents to the next caller after ending the previous call. Your sales and marketing agents can connect with maximum connections in less time and can focus on engaging customers.
4. Facilitate Lead Scoring Based on Facts
Potential customers have different behaviours in terms of purchasing readiness. For instance, some customers are convinced to purchase, while others are never ready to convert. Outbound calling software can assess the prospect’s likelihood of converting and becoming a regular customer. This technology can help your sales teams prioritise promising leads and not save their energy on prospects not ready to buy.
5. Use A Local Number to Improve Call Answer Rate
Sometimes, sales teams contact prospects and customers living in different regions. This leads to a lower answer rate so call centers can fuel their outreach efforts with local number dialing. Thankfully, dialer software offers this feature and automatically matches the area code. It means prospects will see the local phone number on their caller ID increasing the call pick-up chances instead of ignoring or declining. According to a survey, people are more likely to answer the calls made from local numbers. Thus, local number presence is an effective calling strategy to improve call answer rates and lower the call drop rate enabling agents to reach more prospects and increase conversions.
6. Adopt an Omnichannel Approach to Support Outbound Calling
It is almost impossible to remember every single caller in tons of routine cold calls. Outbound call centers can address this issue by offering multiple touchpoints across different communication platforms. An omnichannel strategy ensures that you are recognised by the callers rather than being treated as an unfamiliar voice. Before calling, you can send a personalised email to introduce yourself and your business. Meanwhile, teams can also engage with prospects on different social media platforms. After the call, they can send follow-up emails summarising your conversation and sharing something useful like a whitepaper or newsletter.
7. Integrate Social Listening To Allow Targeted Conversations
Before initiating outbound calls, sales teams can gain insights about prospective customers using social media tools. For instance, they can track their conversations about your industry, product mentions, and discussions related to competitors. They can identify potential leads discussing related challenges or looking for solutions and create a prospect database based on their recent activities and interests. Likewise, companies can tailor their outbound calling approach by understanding prospect situations and running more targeted campaigns. This will improve your outbound sales call success ratio leading to enhanced customer satisfaction.
8. Take Advantage of the Power Hour Calling Method
Call centers should choose the most effective time for outbound calling. For instance, according to research 04:00 to 05:00 PM is a suitable time slot for cold calling. Likewise, they can also place calls considering customer availability time based on time zone settings because time slot availability can vary based on the target audience and industry. Sales teams can also experiment with different time slots and determine power hours to use as an effective outbound calling strategy. Meanwhile, they can prepare a list of high-value prospects to contact at this hour. Once the power hour ends, review the performance and analyse areas that need improvement.
9. Measure Important KPIs to Improve Conversion Rate
Placing outbound calls without monitoring their effectiveness reduces your ability to improve. Call centers can get clear insights about their outbound calling campaigns by measuring key performance indicators (KPIs). They can refine their outbound calling strategies to increase performance and conversion rate. Here are some important metrics for cold calling you should monitor.
- Conversion Rate: Check how many prospects convert into leads or customers out of total calls.
- Decision-Maker Reach Rate: You should know if you are accessing prospects who have the probability of converting.
- Average Call Duration: Do your team keep people engaged or do they close the call quickly?
- Callbacks Requested: Do prospects show interest in continuing the conversation?
After a week, call center teams should listen to the successful call recordings to highlight which time suits best for outbound calling and what worked best to develop a strategy for next week.
10. Create an Effective Follow-Up Sequence
Unfortunately, almost 48% of sales representatives ignore follow-up calls after making an outbound call. Around 5 follow-up calls are really important to make before closing a sales deal. This can lead to a loss of sales opportunity so a strategic follow-up sequence is critical to benefit from every opportunity and reduce the chances of slipping promising leads through the cracks. To develop an effective follow-up sequence, plan to communicate with prospects through different communication channels like email, phone, or social media. Moreover, personalise each follow-up effort considering previous interactions and move on after finding a consistent lack of engagement.
11. Implement Reverse Cold Calling Technique
In traditional cold calling, sales teams reach the prospects who are not expecting your call. Reverse cold calling allows the interested prospects to come to you instead. For instance, companies can use content marketing techniques to attract interested ones so they can contact your business as an inbound caller. Furthermore, when they reach your business, provide them with useful information and keep them engaged to increase sales. You can also create valuable content addressing their prospect pain points, share insights on social media, host webinars, speak at different events, encourage satisfied customers to refer others, follow up and optimise your online presence to get more customers.
12. Hire a Professional & Strong Outbound Calling Team
The role of outbound call center agents is significant in the success of your outbound campaign. Thus, hire agents with excellent communication and problem-solving skills and a positive attitude. Outbound call centers can provide them with training in product knowledge, sales techniques, and objection handling. Coaching and training programs can prepare agents for real-world scenarios and keep them updated about the latest industry tools and trends. Moreover, motivate your teams with performance-based bonuses or rewards to enhance job satisfaction and lower turnover rates. You can also encourage your agents to share their experiences and learn from each other to develop a positive work environment.
Closing Thoughts
Indeed, reaching new customers is essential to grow and expand your business. However, accessing prospects and converting them can be challenging. Implementing effective outbound calling strategies can streamline lead generation, market research, and customer engagement processes. Outbound Call Centers should concentrate on establishing a strong team, crafting compelling scripts, continuously measuring performance, and leveraging advanced solutions to boost the efficiency and success of their outbound calling campaigns. They can refine their strategies based on call center metrics to bring improvement. If you want to consult with experts to improve your outbound calling, don’t hesitate to contact CherryBerry UCM for expert guidance.
8 Proven Strategies for Boosting Leads in Your Inbound Call Center
Significance of Inbound Call Center
Today, despite the availability of multiple communication channels, most customer interactions still happen on the phone. Inbound calls are the fastest way to speak with potential leads compared to outbound calls and web leads especially when just prospects open only 24% of sales emails. Additionally, your agents should have deep product knowledge, active listening, and problem-solving skills to satisfy customers and prospects and build stronger relationships. This is why an Inbound Call Center needs to make a plan of action to turn their inbound sales calls into paying customers. Let’s delve deep into some proven strategies to improve the lead generation process.
What is Inbound Calling or Inbound Call Center?
When a customer initiates a call to a business instead of using another digital communication mode, it is known as an inbound call. Specialised customer service or help desk agents provide customers with the required support and also help your sales teams close deals following customer intentions. Moreover, companies can outsource their inbound calling operations to inbound Call Center service providers to ensure efficient call handling and satisfy customers. Suppose your team situation during peak hours, many customers have to wait for their turn in the queue while some may abandon the call to avoid wasting their time. An incoming call can be a sale opportunity as in a restaurant business. Thus, efficient management of incoming calls is highly critical.
What is the Role of Inbound Calls in Boosting Conversions or Leads?
Companies can convert inbound callers into paying customers but it is more challenging than it sounds. For instance, prospects may call your business for product or service inquiries. The process may involve three or more marketing touchpoints before closing the deal. Customer service teams can help marketers track leads by understanding prospects’ pain points. They can offer them better solutions to make an impact and convince them to become part of your business family. Likewise, most business sales come with existing customers so they can work on them to generate more sales opportunities.
What Makes Inbound Sales Different from Outbound Sales?
Inbound Sales: This occurs when prospective customers contact a business to get more information about their products and services. Inbound agents receive incoming customer calls to provide them with solutions to their issues. The callers already know about your brand and come to you through advertising, internet searches and word of mouth. Companies should develop an engagement strategy to move these prospective customers down the pipeline.
- Referrals: When your existing customers suggest your products and services to others and encourage them to try your offerings.
- Digital Advertising: Search engine advertising is also an effective inbound sales strategy in which prospects search online and find the product ad they may be interested in.
- Content Marketing: It works just like the search engine advertising process but prospects click on articles or blogs instead of advertisements.
Outbound Sales: In this call center type, your sales representatives directly reach out to prospective customers who are not interested in your products and services nor expecting the outreach. Typically, outbound agents initiate the calls to keep existing clients engaged or reach new prospects to increase revenue. To convert these prospects into regular customers, outbound sales teams make a lot of effort to find the pain points or preferences. Then they can create a pitch and cold call the prospect to convert.
- Cold Calling: Sales reps find the prospective customers and target audience. Later, they contact them to provide them with knowledge of how their product or services can be valuable to them.
- Trade Show Marketing: Many companies showcase their products at conventions and trade shows to reach the targeted audience they are looking for. Their representatives talk with the attendees to assess their interest in their products.
- Social Selling: Another important outbound sales opportunity is social selling. Many prospects share their problems on social media to find a solution. Sellers can find prospects and leads and present their products as a solution to convert them into sales opportunities.
Which Practices/ Strategies Can Help to Increase Inbound Sales?
Customer retention and accusation have become top priorities for businesses today across industries. Inbound call centers can help them achieve these goals by offering efficient communication between customers and companies. These services evolved as customer service centers but now become the hub of generating and nurturing leads. However, the whole process requires careful planning and a strategic approach. Here are the top 8 strategies that can increase your inbound sales.
1. Focus on Customer Service Experience
Today, modern businesses are not competing on products and prices, the differentiating factor among businesses is the customer service they provide. According to a study, almost 87% of customers were ready to purchase more products and services from companies that prioritise their customer satisfaction. Inbound call centers have a great role in offering these revenue-generating experiences. Hence, it is essential to design everything from agent training and KPIs selection to standard greetings keeping customers in mind. Moreover, companies should seek prospects and customer opinions about the experiences by measuring NPS, CSAT, and CES.
- Net Promoter Score: It predicts customer perceptions and thoughts about a product or service. Companies can determine this by asking simple questions about how likely they’ll suggest the products to their friends and family.
- Customer Satisfaction: Companies can measure this through a survey and know how well their products or services satisfy their customer’s or prospects’ needs.
- Customer Effort Score: This includes a customer’s effort to resolve an issue or get inquiries answered, such as how many times they are transferred to multiple agents, repeat information, or switch channels.
2. Improves Your Agent’s Call Handling Skills
Customer service teams are the frontline soldiers of any business. The way they handle each call directly impacts the lead generation efforts. Hence, improving call managing skills should be the top priority of your inbound calling strategy because it contributes to developing a positive customer experience, which encourages leads.
- Active Listening: Agents should listen to their customers attentively to better understand their needs and respond accordingly. Call centers can help agents by clarifying their questions, understanding customer issues, and responding after listening to their problems carefully.
- Polite Tone & Positive Scripts: It helps agents focus on providing solutions and does not sound robotic. Companies can give structured scripts to their teams to offer guidance and navigate the interaction smoothly.
- Continuous Training: Routine training sessions, customer reviews, and performance assessments ensure the maintenance of high-quality service standards. Such training improves your agents’ problem-solving and communication skills increasing the likelihood of converting prospects into actionable leads.
3. Assess Performance with the Right Metrics
Measuring important call center metrics is equally important to assess operational performance. However, this important task may get ignored in data overload. Call centers can set 5-8 important key performance indicators (KPIs) to assess the health of inbound call operations including the customer-related and operational metrics. Here are a few important metrics that are worthy of consideration for call centers.
- Call Abandonment Rate
- Average Handle Time
- Average Wait Time
- First Call Resolution Rate
- Customer Satisfaction Score
- Net Promoter Score
For instance, the first call resolution rate gives you information about customers whose issues are resolved in the first attempt. These customers will be more satisfied with your services than the ones who went through multiple interactions to achieve resolution. Likewise, many customers end their call or hang up before an agent answers the call when tied up waiting in queues leading to an increased call abandonment rate. Companies can work on these metrics to keep prospects and customers satisfied.
4. Automate Routine Processes Where Possible
Inbound call centers can leverage the latest technological solutions to automate routine tasks, improve efficiency, and lower agent burden. Let’s take the example of an interactive voice response system. Managing incoming calls can be challenging for call centers and missing a single call means losing a sale opportunity. Call centers can benefit from the IVR system to remove the need for prospects and customers to speak to customer service agents directly. Instead, they can get the response to their simple queries like paying bills or account balance inquiries using this technology.
- Chatbots: Meanwhile, chatbots can also assist customers with simple issues or transfer the collected information to agents to lower call handling time leading to a satisfactory experience.
- Automated Call Distribution & Call Routing: Inbound solutions automatically route and distribute incoming calls based on availability and relevancy. This ensures efficient workforce management and enables agents to spend time in meaningful conversations to generate more leads.
- Speech Analytics: The administration can analyse recorded calls to identify common customer issues and highlight problems that require further attention. They can assess the customer satisfaction level and ensure quality services.
5. Use Phone Call Tracking
Many companies still have not opted for the call tracking that can help you know how many leads through phone calls as a result of PPC campaigns generated this month. Moreover, it provides you with information about return on investment. Some marketing teams still assess their marketing campaign performance through website visits and page views. Although, it is a good strategy for startups, but means nothing for bringing revenue. Hence, companies can assign a unique number to track calls about a particular campaign. Shortly, call tracking is highly effective to get lead information and profitably grow your business.
6. Explore Upsell/ Cross-Sell Opportunities
If a customer or prospect calls your business to resolve any technical or non-technical issue, it does not mean you start marketing your agenda. Offering a good service experience and building stronger relationships with customers and prospects during calls increase upselling and cross-selling chances. You should keep a few things in mind while doing so:
- Don’t Force: Always remember that offering top-notch services is your primary goal and sales are secondary. In case of no room for a sale, don’t push the sales pitch to the offer to which it is not required. Likewise, leave the sales opportunity for another time if the prospect is resistant or uninterested.
- Focus on Value Delivery: Your teams can build positive relationships with customers with time so they should know their client’s needs and how a product can make their life easier. Thus, focus on delivering quality services and addressing their concerns to turn leads into customers.
7. Equip Agents with Essential Data & Tools
The customer service level in the inbound call centers depends on how your agents perform. Regular training and coaching sessions are a great way to enhance agent skills. Still, call centers should equip their teams with advanced tools and data such as company policy, customer previous interactions, and more. For example, inbound calling software automates various tasks particularly IVR technology is very handy to manage inbound calls during busy times. Likewise, call centers can leverage customer relationship management systems to bring customers’ previous interaction history to their fingertips. Your teams can offer personalised interactions and turn an inbound caller into a regular customer.
8. Invest in Digital Transformation to Meet Future Needs
Another important strategy that can enhance your lead generation is facilitating omnichannel communication. This way you can ensure seamless interactions among your teams across various digital platforms like social media, chat, phone or email offering multiple convenient ways for potential customers to contact your company. Prospects and customers can communicate your business the way they prefer. Meanwhile, your teams can access centralised data from all platforms. They can identify patterns, understand pain points, and explore sales opportunities.
Final Thoughts
Inbound calls are a great way to keep existing clients satisfied and happy and attract new leads to generate more sales. An Inbound Call Center can attract prospects and leads by creating valuable content, ensuring a strong online presence, training agents, and optimising SEO strategy. You can make your business discoverable for people already looking for solutions. However, more is required to boost leads in your call center such as implementing proven strategies of successful call centers that can turn a product inquiry call into a sales opportunity. Thus, if you are looking for expert guidance to streamline your inbound sales process, schedule a meeting with CherryBerry UCM experts to make this happen.
Transforming Customer Satisfaction with Advanced Inbound Call Center Solutions
Why Are Inbound Call Center Solutions Important?
The major challenge for enterprises today is to keep customers satisfied and happy. This endeavour can only be achieved by providing a top-notch customer service experience. Customer experience can make or break a brand’s reputation making it essential for companies to know how their customer feels about their services and nurture positive relationships to boost loyalty. Inbound Call Center Solutions have transformed how companies meet ever-growing customer expectations. This frontline technology as the backbone of any call centre ensures high-end customer satisfaction and loyalty, let’s learn how.
Evolution of Inbound Call Center Solutions
Inbound call centres were developed with the sole purpose of addressing customer issues and complaints effectively. However, the approach has shifted towards a role that deals with revenue generation and customer retention. Today, inbound call centres have gone beyond the traditional system by integrating AI-driven tools, CRM solutions and omnichannel platforms to provide seamless and contextually relevant customer service interactions. Though inbound services are considered reactive and outbound call centres are known for proactive customer engagement, outbound calling campaigns provide priceless customer insights to upgrade the inbound call centre operations.
What Service Does Inbound Call Center Offer?
1. Customer Service & Support
It is the central point of any inbound call centre service, including resolving issues, responding to customer inquiries, handling complaints, and providing service and product information. The main goal is to ensure high-quality customer support to boost loyalty and customer satisfaction and drive growth and profitability.
2. Technical Support
Inbound call centres also help customers facing technical issues and offer technical support related to products and services, specifically IT and software problems. Some common issues include diagnosing, troubleshooting, product usage guidance, assistance in upgrades and installation and solving technical issues.
3. Order Processing & Management
These services also help companies manage orders, such as payment processing and completion. They also cover order placing and final product or service delivery. Just think about the restaurant business. Managing call orders during peak hours can lead to losing a sales opportunity. However, they can manage everything by partnering with inbound services.
4. Help Desk Services
Inbound teams, especially help desk agents, offer specialised assistance and support to employees and customers. For instance, they provide step-by-step support to common problems, answer frequently asked questions and offer details of processes.
5. Emergency & Crisis Management Services
Several service-oriented businesses like saloons, healthcare and banks need to provide immediate response to their customer queries. They can outsource their inbound calling operations to inbound service providers or leverage inbound solutions to provide immediate assistance or support.
6. Omnichannel Support
Advanced inbound services have evolved from managing simple phone calls to handling customer interactions across various communication channels including social media, live chat, email and SMS. It facilitates customers to connect with a business in their preferred communication mode.
7. Inbound Sales
Once your customer issues are resolved, customer service agents can also upsell or cross-sell customers on other products and services. They can turn the prospects inquiring about products into paying customers. Moreover, agents can convince existing customers to upgrade their current subscription plan.
Important Features of Inbound Software System
Technological advancement, especially artificial intelligence and automation in inbound solutions has transformed how inbound call centers work. Interactive voice response systems can manage simple customer issues, and route calls to relevant agents, extensions or departments. This technology can even resolve issues without human interference. Likewise, chatbots can provide around-the-clock support, reduce wait times and improve customer satisfaction levels. Let’s take a look at some important features that are revolutionising the inbound operations.
1. Automatic Call Distribution
Every call centre software contains an automatic call distribution system that works following predefined criteria. ACD systems automate the call routing enabling skilled-based routing to route incoming calls to the most relevant department and agent for better resolution.
2. Call Recording
Another important feature of inbound call centre systems is call recording capabilities. Businesses can record customer calls to manage customer service efficiently and maintain service quality. They can review the recorded conservation to assess coaching needs and make informed decisions.
3. Call Routing
Inbound calling software is capable of handling routing operations on inbound calls. The system can route calls to the most skilled agents based on different criteria and save customers time.
4. Customer Callback
This feature allows customers to choose the time they are free to receive callbacks instead of waiting in call queues and long holds. The system automatically assigns the scheduled callback to the agent following pre-set criteria.
5. Call Queues
It places all inbound calls in queues based on their responses to the IVR menu. Customers can wait in queues for their turn until customer service agents become available to receive the call. On the other hand, clients can also request a callback to save their valuable time. Businesses can play music or customised announcements depicting their brand image while customers are in queue to engage them.
6. Call Forwarding
Agents can benefit from call forwarding features to direct callers to internal and external extensions without disconnecting the caller. In case of non-availability of agents, they can set that incoming calls are automatically forwarded to other extensions.
7. IVR Technology
Call centers can lower their agent load and keep customers satisfied instead of keeping them waiting in long queues through interactive voice response technology. They can create and customise IVR systems to depict their brand image. Customers can self-service simple issues instead of waiting in long queues or routing themselves to live agents to resolve complex problems.
8. CRM integrations
A general inbound software offers CRM integration while cloud-based solutions offer countless integrations with other business tools and apps. For instance, CRM integration provides valuable customer data to your agent during interaction. They can use this information to provide personalised services and satisfy customer needs.
9. Performance Monitoring & Tracking
Monitoring of services is crucial to ensure service quality and improve performance. Inbound calling software offers call monitoring and tracking features in real time. This gives companies insights into their customer care agents’ performance and where changes are required.
10. Analytics & Reports
Good call center software provides detailed reports about calling operations and agent performance. Companies can use these analytics such as call volume, call abandonment rate, wait time, and call length to make actionable decisions.
11. Computer Telephony Integration
Many call center systems offer CTI facilities, which connect the phone to a computer. It is an efficient way to convert your computer into a virtual system. You can easily integrate it in a few clicks to process your work.
Which Technologies Are Transforming the Future of Inbound Call Centers?
The increasing demand for inbound call centre systems encourages companies to invest in the latest solutions for enhanced efficiency, and workforce optimisation and achieve their inbound campaign goals. Digital engagement solutions and omnichannel communication are the latest trends in the field. Here are a few technological innovations defining the future of inbound call centres.
Voice Assistants & Chatbots
AI-powered voice assistants and virtual assistants are great examples of conversational AI, invented to automate the task of assisting customers. They provide answers to all frequently asked questions and guidance for actions such as payment clearance and balance inquiries. Moreover, chatbots can easily integrate with messaging tools of inbound software and can assist in simple actions. Furthermore, these innovations are a great way to automate customer-related tasks and resolve customer concerns easily.
Sentiment Analysis & Recognition
AI-powered sentimental analysis is very useful for inbound call centres. It lets teams and administration understand nonverbal signals from voice and facial analysis and identify their sentiments. Considering these insights, call centres can offer training sessions for agents to help them learn about their common mistakes and customer expectations. In the future, it will become more advanced.
Voice Authentication & Biometrics
Agents have to perform several confidential tasks in inbound call centers such as retrieving existing bank account balances. They need to verify the customers to complete this task. Thus, inbound call centres ensure secure information processes and protect transactions. Meanwhile, two-way authentication and voice biometrics are other digital methods to verify customer details. It enhanced customer security and trust in services.
Digital Engagement Solutions
The latest inbound call centre software facilitates omnichannel communication including digital engagement channels such as Twitter, WhatsApp, Facebook, LinkedIn and more. These solutions engage customers and contain fundamental features like templates, auto-replies etc. Modern companies are making several innovations in this regard so more engagement tools are expected to come for enhanced customer care.
Cloud-Based Solutions
They have been in the market for a long time and offer secure access to inbound solutions to facilitate remote teams. Even administration can manage their inbound call centre operations from remote locations. Moreover, cloud solutions are highly flexible and scalable allowing companies to manage their inbound campaigns’ dynamic needs easily. They also offer countless integrations, lower operational costs in terms of hardware and allow employing professionals from a global talent pool.
VR & AR Implementation
Other technologies shaping the future of the inbound call centre industry are augmented reality and virtual reality. They offer more engaging and intuitive experiences to clients. For instance, call centre agents can use this technology to give virtual tours of the products and services to the clients.
Top Reasons to Consider Inbound Call Center Solutions
Inbound call center management can be challenging during peak hours but leveraging inbound solutions can help you achieve your desired outcomes. Let’s find out some important benefits of this technology for companies.
(i) Improves Customer Service Experience
Most inbound callers seek guidance about products and services therefore it is essential to maintain a high customer satisfaction level to keep them intact. Nobody likes to wait on hold for long or to be transferred from agent to agent, repeating issues or conversations with no clear answer. The inbound call centre system contains innovative tools to streamline customer service. For instance, IVR systems allow them to resolve their simple issues themselves or route them to the most suitable agent or department for technical issues. Likewise, CRM integration helps teams in delivering personalised experiences.
(ii) Enhanced Workforce Optimization
The benefits of call center software are not limited to customers but companies can also make workforce management easier. It helps in reducing downtime and long wait times without adding extra pressure on your teams during peak hours. Likewise, they can monitor agent performance to keep them up to the standard. Managers and supervisors can use tools to assist agents during calls to help them service the customers.
(iii) Increase Employee Flexibility
Cloud call centre solutions do not limit teams to a single office premises. They give your employees and teams more flexibility to work from home and anywhere through an internet connection. Their physical presence is not necessary, they can receive incoming calls on their device using the business number and help customers with their issues.
(iv) Boost Customer Loyalty
When companies offer quick and efficient support to their inbound customers and prefer customer satisfaction, this creates a positive customer service experience, boosting loyalty. Customers satisfied with a business’s service level can become repeat customers, increasing sales and productivity.
(v) Cost-Effective Support
Cloud inbound solutions are cost-efficient options for companies as you only pay for the features or services you need. They are particularly the best option for companies with limited resources to invest in in-house call centres. Similarly, it also gives your employees the freedom to work from anywhere saving their commuting costs.
(vi) Increases Efficiency & Productivity
Call center systems automate various routine tasks reducing the burden on support agents. For instance, customers can get the answers to their simple queries from IVR during peak hours. They can also schedule callbacks to reduce wait time. Agents can handle incoming calls more efficiently and personally to satisfy customer needs and lower the call abandonment ratio.
Final Thoughts
In a nutshell, efficient customer experience is essential in today’s digital age to boost satisfaction and loyalty. Leveraging Inbound Call Center Solutions can help you deliver top-notch services to prospects and existing clients and satisfy their dynamic needs. If you need any assistance to get the right solution for your call centre, contact CherryBerry UCM without hesitating for expert suggestions and the right technology to outshine competitors.
