What are Cloud-Based Call Center Solutions?

Why Consider Cloud-Based Call Center Solutions?

When it comes to the term call center, an image of an office filled with agents and operators wearing headsets and answering customer calls comes to mind. This typical model of call centers has been there almost for decades but the latest call centers are equipped with technology and can also be operated virtually. The technological revolution has empowered agents to work remotely while Cloud-Based Call Center Solutions have offered companies agility to adapt different communication channels and meet their customers’ growing expectations. Now, they can access their phone systems and data off-site anytime, anywhere through cloud-based technology. A cloud-based contact center with omnichannel support and a call center with voice support provides all the necessary tools required to run a call center through the internet. This availability reduces the need for on-premises infrastructure and hardware and offers much flexibility. 

How Does Cloud-Based Call Centers Work?

The call centers that use cloud technology store their customer’s and business data on remote servers rather than hard drives. These services empower enterprises to benefit from custom solutions using application programming interfaces instead of software and hardware. Developers use APIs to design software applications so companies do not need to create and set up complex communication services. This means a company can start a cloud-based call center keeping only voice calls and later add new communication channels like video, social media, chat and messaging to achieve their business goals. Cloud-hosted call centers are also cost-effective and flexible solutions as companies don’t have to invest in installation or on-premises hardware. Automatic call distribution and IVR features route customers’ calls to the most available agents to ensure timely response and reduce wait times. Moreover, the integration of call center software with CRM promotes personalised interactions. 

Benefits of a Cloud-Based Call Center

Switching from on-premises to off-site technology is only a beginning. Cloud-Based Call Center Solutions are more than offering virtual access to your customer and business data.

1. Enhance Customer Service Experience

The main aim of investing in call center services is to improve customer service quality. Many factors have negative impacts on your business’s bottom line. These include long wait times, impersonal interactions and limitless IVR menus. According to research, almost 45% of customers prefer to abandon a brand due to impersonal experience. However, companies can meet their customer’s demands and offer a top-notch service with cloud technology.

2. Enhance Global Access and Reliability

Business expansion across various countries gives you access to local numbers and enables you to offer local experience in any region of the world. Cloud call centers offer greater reliability than on-premises solutions as they keep your data secure and allow you to access this data anytime, anywhere. Moreover, your cloud-based phone system automatically routes calls to available agents to reduce the likelihood of inactivity. You can hardly find this level of reliability in on-premise contact centers. 

3. Allow Routing & Tracking

In call centers that have to deal with a bulk volume of calls daily, connecting a call to the right agent is highly important. A cloud-based call center allows companies to connect their customers to the most relevant agents within no time. Attribute-based routing feature allowrouting a customer call to the most qualified agent after assessing its needs. Meanwhile, the system lifts the urgent calls in the queue which is called priority-based routing. In this way, companies can offer quality services and make their agents more productive.

Create A Scalable Cloud-Based Call Center with Cherry Berry UCM

Our Cloud-Based Call Center Solutions empower companies to provide positive customer service experience using a unified platform. Here, launching your cloud-based contact center is a matter of days while you can also scale up as your business needs evolve. You can also upgrade your existing call centers to offer personalised customer services and streamline operational efficiency. Looking forward to learning more about Cherry Berry UCM? Contact us now to grow your business.