How Does An Auto Dialer Solution Add Efficiency to Your Outbound Campaigns?
Today, every second counts in the sales process as time is money. Your sales and marketing teams must reach maximum leads to achieve their sales targets. For this, they battle constantly against the clock. The major reason that lowers your agent’s speed and talk time is the idle time between calls during manual dialling. Thankfully, the latest Auto Dialer Solution can make your agents more efficient and productive increasing their talk time by 200-300%. For this reason, the dialling method you choose plays a great role in making your outbound campaign successful. Let’s learn how technological advancements and the integration of AI in the latest dialling solutions have made it a norm in the call centre industry.
What is Manual Dialling in Call Centres?
Over the years, call centre agents have used manual dialers to contact leads and prospects. They dial numbers manually from the provided list one by one. Most small to medium call centres even start their business from traditional dialers and they are still in practice in many areas. Your sales or marketing agent has to wait for the call to connect which can also be wrong, busy or reach voicemail or answering machine. Moreover, manual dialling cannot filter calls therefore it is a less efficient option to manage outbound campaigns.
Understanding Auto Dialer Solution
Now you have guessed that auto dialer is a software that automates the entire dialling process. It is an efficient way to establish connections with leads and customers in outbound call centres. These dialers dial contact numbers from the provided list automatically and connect agents to live calls. It also means these dialers can skip unproductive numbers, busy tones and answering machines. This increases your agent’ talk time and boosts their efficiency. They can spend more time establishing relations with existing customers and converting leads. Hence, your business efficiency, performance and ROI depend on the dialer and its characteristics.
Reasons Why Auto Dialer Software is a Better Option for Call Centres?
1. Support Dialling Process
Manual dialling requires agent efforts to initiate outbound calls. This method gives them control over their sales and marketing campaigns. Conversely, auto-dialers are available in the market in many modes, they support progressive, preview and predictive dialling. Meanwhile, agents can also easily switch between different dialling modes considering the needs of marketing campaigns.
2. Provide Access to Customer Information
Your sales and marketing agents need to access customer information from a computer or paper record in manual dialling. The process also involves extra time and effort for your agent to decide which customers to be contacted first. However, contact numbers are stored in the database of auto dialer software which the system dials automatically in sequence. Your agents can access and preview customer information on their screens before and during calls to manage complex interactions efficiently.
3. Handle Large Call Volume
Modern call centres cannot rely on manual dialers to manage a large number of outbound sales calls. Your agents can hardly handle a high volume of calls by dialling manually. Auto dialers help call centres in managing large-scale sales and marketing campaigns. For instance, predictive dialers can determine when your agent will be free to take the next call lowering the idle time between subsequent calls. In addition, the progressive dialer dials the next number immediately as the agent wraps the previous call.
4. Improves Agent Productivity
Your agent dials all numbers manually and waits for the call to connect with a live person in the manual method. Conversely, cloud-hosted auto-dialers contain voice detection technology to detect answering machines. Thus, the system transfers only live calls to agents and enables them to manage the surge in outgoing calls efficiently. Meanwhile, CRM integration allows viewing of customer information and offering personalised interactions.
Things to Consider While Choosing the Right Dialer for Your Business
1. Size of Sales & Marketing Teams
If your call centre consists of large sales and marketing teams, an Auto Dialer Solution is the best option to enhance efficiency. Likewise, these solutions also allow scaling up or down so you can grow and expand easily. However, manual dialling saves significant costs and ensures more personalised services during sales interaction if you are a startup or have a small sales team.
2. Target Audience
It is important to consider your target market and the level of personalisation needed during sales interactions. For instance, manual dialling is a suitable option if you aim to develop strong business relationships. In the case of a less sensitive target audience to the personal touch that values efficiency and speed, auto-dialling solutions are the best choice.
3. Business Goals
The primary goal of many businesses is to increase efficiency and streamline the sales process. They can achieve their business goals through auto-dialer technology. Similarly, some companies value meaningful customer relationships through personalised services. Manual dialling is suitable for such companies.
4. Budget
Before investing, companies should evaluate their budget and auto-dialer cost. This is because they require higher investment to improve efficiency, productivity and return on investment (ROI). Meanwhile, manual dialers are low-cost solutions.
5. Integration with Other Systems
Integration with manual dialling is difficult but possible. You should go for auto-dialling software that can easily integrate with your existing sales and marketing tools. For instance, CRM integration provides your teams access to updated customer information which they can use to deal with personal touch. It enhances the overall efficiency of your sales and marketing process and makes lead management and performance tracking easier.
Exploring the Sectors Where Cloud-Based Auto Dialers are Doing Wonders
Cloud-based dialers are an efficient way to strengthen the communication between customers and the company. The service-oriented businesses can leverage the potential of this technology to reach the maximum number of customers and automate appointments and reminders. They can convert leads into paying customers through personalised interactions using different dialling modes. Following are the common industries leveraging the power of auto-dialers.
- Travel and Tourism Industry
- Telemarketing Industry
- Banking & Finance Sector
- Debt Collection Agencies
- Insurance Companies
- Automotive Industry
- Healthcare Sector
- Political Parties
- Hospitality Industry
Closing Thoughts
Indeed, the Auto Dialer Solution has transformed how your sales and marketing teams manage interactions with leads and prospects. These solutions enable them to reach maximum prospects increasing the chances to convert through increased talk time and avoiding unproductive numbers. The selection of the right dialling solution is highly critical to making your outbound sales and marketing campaigns successful. Thus, if you are looking for assistance in choosing the right dialer for your business, don’t forget to reach CherryBerry UCM for expert guidance.
