Why Your Business Needs A Unified Communication Manager (UCM)?
Today, staying connected is the key to success for businesses. Although many tools for business communication, are meant to enhance team productivity and customer satisfaction, it can be a daunting task to make the right choice. It is particularly difficult when multichannel communication makes collaboration hard or turns your business productivity into chaos. According to an estimate, the main reason white-collar lose almost 40% of their productivity is multitasking on projects and toggling between applications. That’s where Unified Communication Manager (UCM) comes in as an effective all-in-one communication solution to streamline all business communication and tools from a central interface.
Significance of Unified Communication
Unified communication systems serve as a platform which consolidates various communication tools into a single, unified and cloud-based interface. Their availability makes it convenient for customers to resolve their issues related to customer service in their preferred mode of communication. The unified communication system is also effective for your in-house and remote employees as they can remain connected with each other and stay on the same page. Moreover, the integration of CRM software with these unified communication platforms facilitates your agents to track customer interaction, provide personalized support and resolve their issues quickly.
Business Benefits of UCM Platform
1. Offer Flexibility to Stay Connected
A unified communication manager provides businesses flexibility for communication with tools they can use wherever, and whenever needed. Your internal and external teams can stay in touch on multiple communication channels using one solution. Moreover, your remote employees can collaborate with in-house teams and use the tools to enhance their productivity.
2. Give You Access to Multiple Communication Channels
Traditional means of communication do not support multi-channel communication which has become a necessity in today’s competitive environment. A unified communication platform enables your workforce and customers to communicate in their channel of choice. In addition, it combines all communication channels into a single and unified cloud-based system. The call recording, live chat, SMS, phone call, email, video or audio conferencing features become available at your fingertips. This system offers all the tools your employees need to thrive in the competition.
3. A Way to Provide Quick Assistance
It is important to serve your customers the way they like for your company’s growth. Unified communication systems allow your employees to respond to their customer’s queries within no time regardless of the location where they are. They can stay updated about incoming calls, chats and other communication channels using any device. Moreover, the integration of CRM software helps your agents to see important information about customers whenever they contact your business. This facility leads to quick resolutions and promotes your business as a service that understands its customers’ needs.
4. Provide a Personalized Experience
Offering service in one type of communication channel may suit some customers but not all. That is why offering multi-channel communication is an effective way to satisfy your customers. A unified communication platform combines all communication in one place so you can easily manage your data.
Final Thoughts
All companies strive to streamline their workflow and eliminate bottlenecks to enhance efficiency and productivity. A unified communication manager serves as the ultimate solution that makes collaboration easier and provides you with the tools you need to communicate efficiently. These include call center software, IP PBX systems, auto dialers, CRM systems etc. Thus, if you are running a business and looking for a unified system that offers agility, innovation and growth, contact CherryBerry UCM experts to deploy a highly flexible, scalable and unified service that meets the expectations of your customers and agents alike.
